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Updates

Custom Metrics Builder (and More)

Jul 16, 2025

More flexibility. More control. More insight.

This release brings three upgrades to the Zoined platform. Each one is designed to help your day-to-day, stay on top of your goals, and make better decisions with less effort. Here’s what’s new:


Custom Metric Builder

This is now live for all admin users.

You can now define your own metrics using custom formulas. Want to track the share of sales from a new product category? Or calculate sell-through rate your own way? You can do that and more directly in Zoined. No need to rely on default metrics or export data elsewhere. Just build what you need and see it in your dashboards.

Learn more here


Smarter Metric Trend Charts

Get to insights faster. The Metric Trend Chart now gives you more control over how results are displayed. You can sort results the way that works best for you and choose how many results to show up front.


New Comparison Series: Expected

Forecast meets reality.

This new series is perfect if you’re working with daily budgets or forecasts. You’ll see actual results up to yesterday, then a forward-looking view based on your budget or forecast data. It’s a clearer way to track progress and spot gaps in one place


One more thing

Zed, our AI data analyst, is now available for a limited group of pilot users. Zed helps you explore your data faster, ask better questions, and get answers without digging through dashboards

Request early access at zoined.com/meet-zed

In Summary

You can now create custom metrics that you want for your business, sort and display data your way in Metric Trend Charts, compare actuals with forecasts using the new Expected series and access Zed, your AI data analyst, as a pilot user.

Want to see it in action?

Let’s walk through how these updates can support your business goals.

Book a call and we’ll show you what’s possible -> https://calendly.com/zoined

COMPANY INFO & INVOICING

Zoined Oy (2440998-6)


Tallberginkatu 2A

00180, Helsinki

Finland

Invoicing address:

17623F@scan.netvisor.fi
Maventa 003724409986
OVD: FI4912373000127370


VAT number:
FI24409986

© 2025 Zoined Oy. All rights reserved.

COMPANY INFO & INVOICING

Zoined Oy (2440998-6)


Tallberginkatu 2A

00180, Helsinki

Finland

Invoicing address:

17623F@scan.netvisor.fi
Maventa 003724409986
OVD: FI4912373000127370


VAT number:
FI24409986

© 2025 Zoined Oy. All rights reserved.

COMPANY INFO & INVOICING

Zoined Oy (2440998-6)


Tallberginkatu 2A

00180, Helsinki

Finland

Invoicing address:

17623F@scan.netvisor.fi
Maventa 003724409986
OVD: FI4912373000127370


VAT number:
FI24409986

© 2025 Zoined Oy. All rights reserved.